The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing market...

- When I drink, am I killing my brain cells?- Does cramming for an exam work?- Why can't you tickle yourself?- Can you improve your brain with video games?- Why is looking at a photograph harder than playing chess?Written with a light touch, but using hard science, Welcome to your Brain will answer all the questions you've ever had about how that amazing three pounds in your skull works - and how you can help it work better. Written by two top n...

Neuroscientists Aamodt and Wang illuminate how children's brains grow - and how they can be nurtured, scientifically, to reach their full potential. The authors investigate common child-rearing wisdom, exposing bad brain trainingA" products and the ways parents most influence a child's personality. They explain why playing outside improves vision, why teenagers stay up late, and why learning a second language increases empathy. And they share amusing experiments that will let every parent ...

How children think is one of the most enduring mysteries—anddifficulties—encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almostanything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind—as an infant, in school, and during adolescence?Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets a...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist and journa...

A look at the seven emotional systems of the brain by the researcher who discovered them.What makes us happy? What makes us sad? How do we come to feel a sense of enthusiasm? What fills us with lust, anger, fear, or tenderness? Traditional behavioral and cognitive neuroscience have yet to provide satisfactory answers. The Archaeology of Mind presents an affective neuroscience approach—which takes into consideration basic mental processes, brain functions, and emotional beh...

Brain-Based Therapy with Adults: Evidence-Based Treatment for Everyday Practice provides a straightforward, integrated approach that looks at what we currently know about the brain and how it impacts and informs treatment interventions. Authors John Arden and Lloyd Linford, experts in neuroscience and evidence-based practice, reveal how this new kind of therapy takes into account the uniqueness of each client. Presentation of detailed background and evidence-based?interventions fo...

This e-book covers everything you wanted to know about neuroplasticy. All the new data that is available, all the new research covering the theme of brain plasticity. The book starts with general anatomy and physiology needed to understand the information in the book. The next chapter is about history and you would be surprised to see that therm neuroplasticity is not new! What is new is the research being more widespread. Book also contains information about brain damage, mental health an...

If youve ever wondered whether enrolling your three-year-old in enrichment programs will give them a head start in life, or have simply despaired at your four-year-olds inability to sit still, youll find Nurturing a Healthy Mind essential reading!Over the past couple of decades, advances in technology have made possible new and exciting insights into how the brain grows, learns and operates. And there is now growing consensus that this knowledge is of great relevance to parenting and all m...

Some investigators have argued that emotions, especially animal emotions, are illusory concepts outside the realm of scientific inquiry. However, with advances in neurobiology and neuroscience, researchers are demonstrating that this position is wrong as they move closer to a lasting understanding of the biology and psychology of emotion. In Affective Neuroscience, Jaak Panksepp provides the most up-to-date information about the brain-operating systems that organize the fundamenta...

Art Therapy and Clinical Neuroscience offers an authoritative introductory account of recent developments in clinical neuroscience and its impact on art therapy theory and practice.Contributors explore the complex relationship between art and creativity and neurological functions such as those that occur during stress response, immune functioning, child developmental phases, gender difference, the processing of imagery, attachment, and trauma. It deciphers neuroscientific language ...

Addressing clients’ questions and concerns about the role of genetics in mental illness.As we learn more about how our biology and genes can play into the development of a mental health disorder, patients and their families are increasingly seeking answers to tough questions about common risk factors, the likelihood of recurrence, the need for genetic testing, and implications for future generations.A practical, go-to resource for all mental health clinicia...