The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Author Ryan Short introduces a new framework for shaping more resilient, equitable, and loveable places that is rooted in identity, values, and a triple bottom line.Drawing from years of experience working with cities, counties, and regions across the country, R...

The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Author Ryan Short introduces a new framework for shaping more resilient, equitable, and loveable places that is rooted in identity, values, and a triple bottom line.Drawing from years of experience working with cities, counties, and regions across the country, Ryan Short shows how fragme...