RATTLED is comprised of Crazy A** Stories of Extreme Resilience to help You Go from Shook to Solid. This book is for those of you who have been blindsided by losing your money or stability, crushed by people who betrayed you, confused by the unplanned trajectory of your career, or recovering from a sudden death and/or gut-wrenching health decision. And now, you find you are trying to adapt to a global pandemic that disrupted everything you ever knew about how to live, learn, and play. This...

Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks market share was most vulnerable. And, in early 2010, McDonalds raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering econo...