This edited book focuses on the application of AI and data analytics within medical imaging with contributions focussing on general radiography, cross-sectional imaging, and breast imaging.Artificial Intelligence and Data Analytics in Medical Imaging leverages the expertise of key practitioners, academics, and researchers who are recognised leaders in their respective fields. The chapters cover essential topics, including imaging modalities, radiotherapy, and future recomm...

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments ...

An authoritative and up-to-date discussion of digital mammography fundamentalsThe newly revised second edition of Digital Mammography: Physics and Instrumentation delivers an expert discussion of all things digital mammography. From an explanation of how mammography plays an important role in cancer detection and treatment to practical discussions of mammography image formation, you’ll find analysis of the most recent advances in digital breast tomosynthes...

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.The 2nd Edition has also been updated to include:

Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event....

Get the interview with professional correspondence!Completely updated for today's competitive job market, The Everything Cover Letter Book, 2nd Edition is what you need to get your foot in the door! With hundreds of resumes lined up for the job you want, it seems impossible to get yours to rise to the top of the pile. You need a superior cover letter to sell yourself when you're not there to do the talking.Make a memorable first impression and get ...

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:introduces the concepts of event planning and managementpresents the study of events management within an academic environmentdiscusses the key components for staging an event, covering the whole process from creation to evaluationexamines the events industry within its...

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or vie...

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Po...

Briefing is not just presenting a set of documents to the design team; it is a process of developing a deep understanding about client needs. This book provides both inspiration to clients and a framework for practitioners. The coverage extends beyond new build, covering briefing for services and fit-outs. Written by an experienced and well-known team of authors, this new edition clearly explains how important the briefing process is to both the construction industry, in delivering well-de...

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what ’value’ actually means. Customer-Centric Project Management is a short guide explaining w...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan....