Using Razorfish client examples (such as AXE, Intel, Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share their first-hand experience of working intimately with clients to solve business problems at the collision point between customers, technology and marketing. Throughout the narrative, Bob and Ray will provide the reader a roadmap to replicate their success within their own organization; how to market in a world of constant change, how to organize for innovation, how to in...