This special issue shows that "old ethics" don't always provide ready answers to problems raised by new technology. Exploring the perplexing topic of ethics in new media, this special issue:*examines the ethics of the highly controversial 1998 Cincinnati Enquirer exposé of Chiquita Brands International;*reports on a pilot project involving online journalists and online journalism graduate students;*investigates the extent to which e-mail and listservs are--and...

Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opini...

Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next, this special issue traces the evolutio...