For PR Industry BeginnersAmy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and bui...

Meet Greta, a curious penguin from the vast Southern ocean.A frozen place, so cold, she usually moves in slow motion.On a beautiful day, right around the annual spring equinox,Greta finds a black floating crayonbehind a super heavy black box...

Only those who have powers live in Tempest-one of only two settlements left after war tore through the world.The Hallows is a walled city, hell bent on extinguishing magic and all who possess it.Winterly Elder has been a prisoner of The Hallows since birth for reasons unknown to her. All she knows is that strange things happen around her.But when she escapes and finds herself in the care of a new friend, Ingram, she embarks on a journey to learn who she is and who h...

Seminar paper from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: A, ( Atlantic International University ), course: PhD JOURNALISM, language: English, abstract: The media is the most powerful social institution in the world. It empowers, influences and, sometimes, manipulates public perception regarding specific socio-political topics. There are numerous forms of media including news media, entertainment media and commercial media. The two most pow...

Money Wanders from author Eric Dezenhall is a wild and uproarious tour of spin and media manipulation from the lobbied halls of Congress to the dilapidated boardwalk of Atlantic City.Jonah Eastman, disgraced Presidential pollster, is summoned home to Atlantic City by his ailing grandfather Mickey Price--a legendary Atlantic City gangster and owner of the Golden Prospect casino. When Mickey dies, Jonah is "persuaded" by mob boss Mario Vanni to help improve ...

A Truth Disguised as Fiction. Survival in the Shadow of the Swedish Dream.Memory isn't a fairytale. It's cold water filling your lungs while everyone insists you're breathing just fine.In the idyllic suburbs of 1990s Sweden, red-tiled roofs and orderly hedges hide a brutal reality. For six-year-old Pontus, safety is a myth, and home is a battlefield ruled by an invisible, suffocating enemy: The Fog.More than just the sour-sweet stench of alcohol and...

A memoir and manual in one, this book offers refreshing insights on Philippine public relations from the 1960s to the present. A must-read for PR professionals, CEOs, entrepreneurs, and even everyday readers, this book contains practical advice on how to use PR effectively toward building good corporate reputation, earning the trust of consumers, and ultimately, helping create a favorable, better world.

Why are prisoners horribly abused in some wars but humanely cared for in others? In Life and Death in Captivity, Geoffrey P. R. Wallace explores the profound differences in the ways captives are treated during armed conflict. Wallace focuses on the dual role played by regime type and the nature of the conflict in determining whether captor states opt for brutality or mercy. Integrating original data on prisoner treatment during the last century of interstate warfa...

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice.

This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemp...

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in ...

What would you do if you found out your dotty old Gran wasn't from Surrey after all, but from a planet six hundred light years away across the galaxy? Not only that but she's really an exiled Princess from a Royal family that has been virtually wiped out by a tyrannical usurper. Would you believe it?That’s the question being asked by Caroline, Alex and Emily Wright, after moving in with Gran when their Father loses his job.But you might find it easier to believe, if you wer...