Seminar paper from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: A, ( Atlantic International University ), course: PhD JOURNALISM, language: English, abstract: The media is the most powerful social institution in the world. It empowers, influences and, sometimes, manipulates public perception regarding specific socio-political topics. There are numerous forms of media including news media, entertainment media and commercial media. The two most pow...