Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.This updated edition shows how to measure...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards ...

Measure, manage and get the most out of your marketing.Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.With leading experts, discover how to build your reputation by:Usi...

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—...

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.The book presents actual cases and data, giving readers invaluable real...

Dr. Zomboss invents a Cold Crystal, which is capable of freezing Neighborville, creating an eternal winter and burying both plants and humans in snow and ice! With most of the benevolent, zombie-battling plants chilled and immobile, Zomboss hopes to lead his cold-blooded zombie troops on a mission to overrun the city. It's up to Nate, Patrice, Crazy Dave, and the fieriest plants to adapt, fight on, and save Neighborville - with the help of pirates!From Eisner Award...

The unthinkable happens when Chestbeard . . . asks for help! Pirates would rather walk the plank than ask for help, and they do not like walking the plank!With a seemingly endless infestation of zombie imps aboard his ship, Chestbeard sails to Neighborville Harbor and enlists Patrice, Nate, and Crazy Dave in clearing out the impfestation!Paul Tobin (Bandette, Genius Factor) collaborates with artist Cat Farris (

The influence of materialist ontology largely dominates philosophical and scientific discussions. However, there is a resurgent interest in alternative ontologies from panpsychism (the view that at the base of reality exists potential minds, minds, or mind-lets) to idealism and dualism (the view that all of reality is material and mental).The Routledge Handbook of Idealism and Immaterialism is an outstanding reference source and the first major collection of its kind. Historically ...

Three standalone adventures await in this hilarious Zomnibus comics collection!Dr. Zomboss’s latest massive collection of Plants vs. Zombies graphic novels!First, in Snow Thanks, Dr. Zomboss invents a Cold Crystal and traps Neighborville in an eternal winter! With most of the plants immobilized by cold, will Nate, Patrice, and Crazy Dave be able to save the day?Then Zomboss creates microscopic zombies who can “steer” Neigh...

Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnershi...

When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to:create...

Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing you with more than a dozen brand-new business plans that will help you attract the financing and investment you need. The Complete Book of Business Plans also includes revised an...