The Persuasion CodeCapture, convince, and close—scientificallyMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience o...

How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver ...

The latest brain research is changing the way we think about sales. How can this help you increase your business?With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christo...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But they were...

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked a...

Are you tired of never achieving your dreams and goals and watching opportunities pass you by?Are you tired of living on the edge because of all the stress you have in your life from procrastinating?"Procrastination is the process by which people intentionally or habitually delay a task by finding excuses to avoid it, or ignoring it altogether."Everyone procrastinates from time to time. For some people, procrastination is a nuisance slowing down the inevitable. But ...

Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's vict...

Your handy mini-guide to the eurozone crisisThese are turbulent times for Europe. The European debt crisis has dominated headlines, toppled elected leaders, and even called into question the survival of the Euro itself. In fact, not a day goes by without headlines screaming about the eurozone in crisis.But what are the key issues at stake? What exactly caused the crisis...and what might happen next? Julian Knight walks you through the issues and explains - ...

"2 Days to Healthy Self-Esteem" is a self-help book designed to guide readers toward improving their self-esteem in a short, focused timeframe. The book aims to provide quick, practical advice and actionable steps to help individuals overcome feelings of inadequacy and build a healthier sense of self-worth. Becky Due, an award-winning author known for her works on personal development and women's strength, draws from her own experiences and insights to create an accessible and encouraging ...

Before he passed away in December 2009, Jim Rohn had influenced more than 5 million people in all corners of the world. He was counted as a mentor by thousands including the likes of Tony Robbins, Les Brown, Harvey, Mackay, Mark Victor Hansen and others.Jim was one of the most powerful and memorable listening experiences ever because he could take timeless, ageless principles and present them in such a simple way.Tony Robbins, who first met Jim Rohn when he was 19-years old...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside...

**An inspiring visual guide to a richer life.“If there’s a thinker to steal from, it’s Jessica Hagy.”—Austin Kleon, author of Steal Like an Artist and Newspaper Blackout**How to Be Interesting is passionate, positive, down-to-earth, and irrepressibly upbeat, combining fresh and pithy life lessons, often just a sentence or two, with deceptively simple diagrams and graphs. Each of the book's more than 100 spreads will nudge readers a little bit further out o...