Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any o...

Functional stupidity can be catastrophic. It can cause organisational collapse, financial meltdown and technical disaster. And there are countless, more everyday examples of organisations accepting the dubious, the absurd and the downright idiotic, from unsustainable management fads to the cult of leadership or an over-reliance on brand and image. And yet a dose of stupidity can be useful and produce good, short-term results: it can nurture harmony, encourage people to get on with the job ...

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning.In this revolutionary book, three doyens of the Inte...

A degree is no longer a passport to success in today’s job market.Going to university used to be a passport to future success, but that’s no longer the case. For some students, it’s still a good choice that leads to a successful career after graduation, but for many their degrees are worthless pieces of paper. Choose the wrong program and graduation is more likely to lead to disillusionment and debt than a steady paycheque.Yet parents, guidance counselors, and politicians s...

Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. If all three can come to fruition--if there is a positive interconnection between the three distinct definitions of purpose--the benefits should be felt by employees, teams, the organization, customers, and perhaps most importantly, society as a whole. We can refer to this balanced state as ...

Praise for Made in Canada Leadership"As an energy delivery company that takes great pride in our commitment to sustainable development, Enbridge recognizes that the leading, sustainable corporations of tomorrow must create an internal culture where leadership is fostered and nurtured at all levels. Made in Canada Leadership provides the roadmap for corporations seeking to secure their long-term future as industry leaders through the development an...

Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing ...

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach...

Imagine designing the best company on earth to work for . . .What would that company be like? How would you build and sustain it? As a leader, you need to know. In the past, businesses made people conform to the organization’s needs. But the old paradigm has shifted. Now leaders must transform their organizations so that they attract the right people, keep them, and inspire them to do their best work. How do you create a culture people want to belong to?In ...

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

As coaches and clients increasingly realise, the demands of business mean that it is now vital to integrate, understand and leverage cultural differences across countries and corporations. This work bridges the gap between coaching and interculturalism.

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators gen...