This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial produc...

Who do you think you are kidding, Mr Hitler?What if, in the summer of 1940, Nazi Germany had invaded the United Kingdom? Nearly eighty years on, images of swastikas on Whitehall still resonate and horrify in the popular imagination.But what would that invasion look like, even if it were doomed to fail? What sacrifices would occupation mean for the people of Britain, and what might be the lasting cultural effects of collaboration?In this collection of stories, the au...