Nigel Botterill had a successful corporate career. Big six figure salary, bonuses, the works. Then, one day in November 2002, a meeting didn’t quite go to plan. He found himself out of a job and, on the way home to tell his wife the news, he took the decision to never be employed ever again. "Botty Rules" is the story of what happened next. How, after several false starts, Nigel has built a multi-million pound business empire from scratch, with five separate brands. This fascinating tale i...

A super practical guide to building a successful business by spending ninety minutes a day on the stuff that really matters.Have you got a brilliant business idea, but are not sure how to find the time to start making it a reality? Or perhaps you have your dream up and running but you need help to grow?Join best-selling author and multi-award winning entrepreneur, Nigel Botterill, and his co-author Martin Gladdish, as they explore the history, wisdom and un...

If you're in business and want to make it big you need to know the rules of success.Nigel Botterill had a successful corporate career for many years until one day, aged 36, he decided to step off the corporate ladder and make it on his own. Since then, Nigel has built five separate multi-million-pound businesses from scratch.Botty's Rules tells you how he did it and how you too can achieve entrepreneurial success by focusing on the right things. Interweaving his ow...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done - and how to avoid the pitfalls along the way.In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be complete...

This book aims to guide you through all the elements you need to consider to make an event go well, avoiding the firefighting, crisis management and squabbling that can erupt if you fail to plan. It will take you through the whole process from setting and agreeing the intention of the event, through clarifying who can make what decisions, through all the different facets of making sure that the event actually runs smoothly on the day. Whether you are planning a wedding or a street party, a...

Wouldn't it be great if you could always get people to see things your way? Now you can.You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plent...

TAKE THE HARD WORK OUT OF MARKETING YOUR BUSINESSAchieve dramatic improvements in your business without investing a lot of time and money. These 101 practical marketing suggestions will show you how you can realise the full potential of your business. Each strategy is based on proven marketing techniques used by successful businesses around the world.GET RESULTS FASTThese innovative ideas are simple, affordable and quick - many of them take less than 30 minutes to i...

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.

Richard Denny is the godfather of salesmanship' and author of the classic sales text Selling to Win . As an inspirational business speaker he has helped thousands of salespeople become high flyers. Now his vast knowledge and experience is distilled in this concise new title. Successful Selling Skills is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing th...

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being the cheapest, turning a customer into an ambassador, building a positive attitude that gets results, beating the competition and closing a sale.This 25th anniversary edition ...

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or vie...