Showing results for "nicolas lesca"
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Weak Signals for Strategic Intelligence
Anticipation Tool for Managers
2013
EN
The expression: "We did not see it coming!" has often been heard in recent years from decision makers at the highest levels of responsibility in the private and public sectors. Yet there were actually early (warning) signals, but they were often ignored or not used due to a lack of appropriate methodology. To avoid such blind spots, this book provides answers to the question "how to anticipate".The concept of a "weak signal" is at the heart of the proposed methods. After presenting...
Strategic Decisions and Weak Signals
Anticipation for Decision-Making
2014
EN
An increasing number of business executives, managers and political leaders are using the concept of "weak signals" nowadays. There are also an increasing number of people trying to find out exactly what this concept means, as well as when and how to use it. Such questions arise particularly when it comes down to making strategic decisions. To help with these questions, this book defines the concept of the "weak signal" and then demonstrates how it would be useful in relation to strategic ...
2013
EN
This work is an initial exploration of the relationship between scanning and sustainable development. In ten chapters, the authors examine the application, characteristics and implementation of scanning oriented toward sustainable development. Thus the work offers some answers to the questions "what is sustainable scanning?", "what new issues does it raise for management practice and management science?", "what forms can it take?" and "how...?"
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Crowdsourcing
One Step Beyond
2013
EN
Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges...
Geomarketing
Methods and Strategies in Spatial Marketing
2013
EN
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the t...
Innovation Engineering
The Power of Intangible Networks
2013
EN
This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Discussion is divided into three parts: Part I covers the historical basis of innovation, noting that diversity rests upon a duality between concepts in theory and applications put into practice, as well as discussing how innovation has resulted from the interaction of numerous factors, be they societal, human, managerial, organization ...
McKinsey 7S Framework
Boost business performance, prepare for change and implement effective strategies
- Book 19 -
- Management & Marketing
2015
EN
Boost business performance, prepare for change and implement effective strategiesThis book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the 7 aspects of this dynamic model• Realize how these aspects are interconnected and the impact this has on your business• Use the 7S...
101 Design Methods
A Structured Approach for Driving Innovation in Your Organization
2012
EN
The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack...
The Greiner Growth Model
Anticipate crises and adapt to a changing business world
- Book 3 -
- Management & Marketing
2015
EN
Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.• Recognize the crises tha...
Management 3.0
Leading Agile Developers, Developing Agile Leaders
2010
EN
In many organizations, management is the biggest obstacle to successful Agile development. Unfortunately, reliable guidance on Agile management has been scarce indeed. Now, leading Agile manager Jurgen Appelo fills that gap, introducing a realistic approach to leading, managing, and growing your Agile team or organization.Writing for current managers and developers moving into management, Appelo shares insights that are grounded in modern complex systems theory, reflecting the inte...
2009
EN
The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.
Experience Design
A Framework for Integrating Brand, Experience, and Value
2013
EN
Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking g...











