Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn’t grow as fast as you expected, the money doesn’t come like you’d hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating.Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business.Now, a...

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.Replete with scores of examples of campaigns that have been extremely effective, as well ...

The Science and Spirituality of Addiction bridges the gap between the laboratory and the human spirit, offering a compassionate yet scientifically grounded guide to recovery. Integrating neuroscience, psychology, and spirituality, it reveals how addiction arises not from moral failure but from a complex interaction of neurochemical reward systems, emotional wounds, and existential disconnection.Drawing equally on empirical research and lived experience, this book maps the ...