Want to know which UX course to study, or how to get a UX job without any experience? Struggling with how to create a UX portfolio? We've got the answers to these and many more curly questions in our authoritative guide to beginning your career in UX. More than ever, executives and managers are realising that a user's experience of their company's products and services is crucial to the bottom line, and that experience can be designed. User Experience (UX) has emerged as the poster child t...

Ever wondered how Lean UX author Jeff Gothelf got started? Which tools usability guru Gerry Gaffney uses? We interviewed 10 amazing UX designers to ask them these questions and more; the result is a fascinating glimpse into the diversity of the role of a UX Designer. One of the most popular questions asked by people in the UX Mastery community is: What does a day in the life of a user experience designer look like? This book is about what user experience designers do each day, but it offer...

UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to constantly fine-tune in order to keep up with changing demands. You’ll also explore wireframing tech...

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a cla...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

Learn all the things you can do with Twitter!Make new friends, promote a product or service, build a fan base, raise funds for your favorite charity, and be part of the hottest trend around! Let these experts teach you Twitter shorthand, show you how to sign up, help you follow and be followed, and start you on the road to tweet success.Open the book and find:How to locate people to followTips for a good usernameWays to condense your message to 140 charac...

Chaos and order clash in this riveting exploration of crime and punishment on the Internet.Once considered a borderless and chaotic virtual landscape, the Internet is now home to the forces of international law and order. It’s not just computer hackers and cyber crooks who lurk in the dark corners of the Web—the cops are there, too.In The Internet Police, Ars Technica editor Nate Anderson takes readers on a behind-the-screens tour of landmark cybercrime ca...

In our current economic conditions, job hunters are struggling to attain the ‘perfect’ job. The Internet has made job hunting easier, but has made getting the job actually harder. It's so easy to apply for jobs today that employers are overwhelmed, often receiving thousands of applications per job opening.Somehow, you have to make sure your application rises to the top of this pile. How? Through your résumé - it’s the single most powerful marketing tool you have to showcase your sk...

Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever."Krause is an uncommon salesperson and author who can turn his common sense into your common dollars." -- Jeffrey Gitomer, author of T...

Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics...

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Feature...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too m...