This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and par...

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the ...

This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essentially transmediating ourselves into new forms and (re)creating ourselves across media.Across an international roster of essays, this book establishes a transdisciplinary theory for the ‘transmedia self’, exploring how technological ubiquity and digital self-determination combine with themes and disciplines such as celebrity c...

Bias is real and we all have it, but there is good news: even though bias is part of the human condition, we are not powerless against it. The secret is building authentic, deep relationships across differences.Everybody's biased. We all harbor unconscious assumptions that get in the way of our good intentions and keep us from working harmoniously and effectively with other people. In our increasingly diverse society this can be a real stumbling block.Tiffany Jana and Matth...

Master Oracle Recovery Master Protect your databases from hardware, software, and operator failures using the detailed information in this Oracle Press guide. Oracle RMAN 11g Backup and Recovery explains how to configure databases, generate accurate archives, and carry out system restores. Work from the command line or Oracle Enterprise Manager, automate the backup process, perform Oracle Flashback recoveries, and integrate cloud computing technology. This authoritative resource also show...

This authoritative Oracle Press resource on RMAN has been thoroughly revised to cover every new feature, offering the most up-to-date informationThis fully updated volume lays out the easiest, fastest, and most effective methods of deploying RMAN in Oracle Database environments of any size. Keeping with previous editions, this book teaches computing professionals at all skill levels how to fully leverage every powerful RMAN tool and protect mission-critical data.Oracl...

ASP.NET 4.5 remains Microsoft's preferred technology for creating dynamic websites, providing developers with unrivaled power and flexibility.Pro ASP.NET 4.5 in C# is the most complete reference to ASP.NET that you will find. This comprehensively revised fifth edition will teach you everything you need to know in order to create well-designed ASP.NET websites. Beginning with core concepts the book progresses steadily through key professional skills. You'll be shown how to ...

Whether flying across a screen or lighting up the stage, Madness's wild, energetic sax player has always been hard to miss. For Lee "Kix" Thompson, life is about having fun—even when times are tough. Growing Out Of It is the tale of one "nutty boy" not really growing out of it at all. From getting up to no good as a teenager to his many musical (mis)adventures in the 1970s, Lee's memoir of his formative years captures his enduring love for his north London stomping ground, where h...

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to...

There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's profe...

In today’s fast-paced world, we’ve never seen people more stressed, anxious, and time poor than we are now. The big question is: how can we help individuals overwhelmed by constant pressures to cultivate a better mindset and cope with daily challenges? How can you transform your mindset and conquer these with ease?In the Time Poor Series: Mindset, we’ve gathered insights, practical tips, and real-life strategies fr...

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems ...