In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor.Money ...

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and em...

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard.A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demysti...

What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history.In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella jou...

A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly. Filled with mind-blowing details of major NCAA football scand...

There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin CowherdIn this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the ...

From New York Times bestselling author and Michigan football expert John Back, an analysis of the state of college football: Why we love the game, what is at risk, and the fight to save it.In search of the sport’s old ideals amid the roaring flood of hypocrisy and greed, bestselling author John U. Bacon embedded himself in four college football programs—Penn State, Ohio State, Michigan, and Northwestern—and captured the oldest, biggest, most stori...

Professional sports in America: it’s all about fair play and the goal of winning championships. At least that’s the spin. But could it be a massive showbiz operation filled with greedy owners, crooked referees, and coddled players, all with the unstated goal of grabbing as much money as possible?Author Brian Tuohy provides a full-sourced saga of the corruption that has infected the storied histories of the NBA, MLB, NFL, NHL, and NASCAR.With reality obscured by a complacent...

In this New York Times bestseller, get the inside scoop into LeBron James's return -- and ultimate triumph -- in Cleveland.What really happened when LeBron James stunned the NBA by leaving a potential dynasty in Miami to come home to play with the Cleveland Cavaliers? How did the Cavs use secret meetings to put together the deal to add star Kevin Love? Who really made the controversial decision to fire coach David Blatt when the team was in first place? Wh...

Lost two Cy Young winners in two years, signed a forty-seven-year-old to be his starting first baseman, played seventeen rookies in 2005, and still took his team to the playoffs: baseball is John Schuerholz's world, and everyone else is just playing in it.In Built to Win, the legendary general manager takes you behind the scenes of the Braves' front office—the most successful in baseball since 1990—and shows how his unique philosophies and leadership techn...

“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more c...

Multiple grand slam tennis champion and entrepreneur, Venus Williams and 46 of her colleagues, friends, and mentors deliver a volume of invaluable wisdom, motivation, and inspiration. Come to Win demonstrates how the principles of competitive athletics translate into business success. With contributions from a wide range of men and women who reached the very top of their games—including former CEO and bestselling author Jack Welch, fashion designer Vera Wang, actor Denzel Washington, and f...