Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.Author Mark Edmondson, Google Developer Expert ...

Would you do anything to make it?When everything is at stake: marriage, money, your house and your reputation, there is no second chance if you lose.Laurie is determined to prove to the sceptical Sally that he is no loser. But making that transition from naïve impoverished late adolescence to dynamic, confident, solvent manhood is a difficult and dangerous journey for him.Knowing that taking up a mediocre, predictable career would stifle him, he becomes a high–risk ent...

***The Number 1 Bestseller that inspired the hit Netflix series starring Kevin Spacey and Robin Wright ***'This blood-and-thunder tale, lifelike and thoroughly cynical, certainly carries the ring of authenticity . . . a great triumph' INDEPENDENTPolitics, intrigue, and passion in the corridors of power.Chief Whip Francis Urquhart has his hand on every secret in politics - and is willing to betray them all to become prime minister.

A shallow grave hides the deepest secrets...An exhumed body reveals long-buried secrets in Quintin Jardine's Bob Skinner mystery, Funeral Note. Perfect for fans of Ian Rankin and Val McDermid.After a tip-off, a man's body is exhumed from a shallow grave in Edinburgh. Murder surely, yet he died from natural causes, so, case closed? Indeed was there ever a case? But Chief Constable Skinner and his people keep on digging. Who was the ...

From the man whose outrageous comments on TV divided the country, and almost caused an international incident, comes this very funny memoir. Packed with stories from his eventful childhood and his long and adventurous career in journalism, this is a gripping, often hilarious and always entertaining read. It gives a fascinating insight into the complex character of Paul Henry. *He's surprising - he doesn't subscribe to any expected set of beliefs, he's an individual with contradictory opini...

Would you kill, to save a life?DCC Bob Skinner faces a life-changing dilemma in Lethal Intenet, a gripping and thought-provoking novel in the Bob Skinner series from crime master Quintin Jardine. Perfect for fans of Ian Rankin and Peter Robinson.'Well constructed, fast-paced, Jardine's narrative has many an ingenious twist and turn' - ObserverSomewhere in Scotland the unthinkable is about to happen...

As seen on This Time with Alan Partridge on BBC One.THE SUNDAY TIMES BESTSELLERPraise for Nomad:'Funniest book of the year' Sunday Telegraph'Alan Partridge's Nomad is almost certainly the funniest book ever written' Caitlin Moran'Sensationally funny. What brilliant writing' Richard Osman'Sensational' Jenny Colgan'Hilarious' Jon Ronson'Brilliantly...

At 30, Duncan Bannatyne had no money and was enjoying life on the beaches of Jersey. He saw a story of someone who had made himself a millionaire, and decided to do the same. Five years later he had done it, and now he is worth £168 million.In this remarkable book, Bannatyne relives his colourful path to riches, from ice cream salesman to multi-millionaire, explaining how anyone could take the same route as he did - if they really want to.Hugely articulate, and with numerou...

Here are the voices of London - rich and poor, native and immigrant, women and men (and a Sarah who used to be a George) – witnessed by Craig Taylor, an acclaimed Canadian journalist, playwright and writer, who has lived in the city for ten years, exploring its hidden corners and listening to its residents. From the woman who is the voice of the London Underground to the man who plants the trees along Oxford Street; from a Muslim currency trader to a Guardsman at Buckingham Palace; from th...

The whole thing was messy, very messy. There was a dead body. Money. Sex. Madness. Murder... It's all on Bay Street! Piper Fantouche, beautiful junior partner in a large establishment law firm, is caught up in corporate and personal intrigue that leads to disaster and death. "Dibbet & Dibbet is an awful place,"  he said. "Get out. Don’t go back there for even one hour. You remember we were talking about Pari...

Classic rags-to-riches story by entrepreneur and Dragons' Den star Theo PaphitisTheo Paphitis is the outspoken and charismatic star of Dragons' Den who has turned round a string of household names, from Ryman to La Senza, in a high-profile business career that has brought him millions. Now, in his revealing and controversial memoir, he not only takes the reader behind the scenes on Dragons' Den, he explains how he made his fortune. He also provides a masterclass in...

BabyBarista has learned the hard way that dirty tricks and a faulty moral compass are essential items in a young lawyer's briefcase. Now, as the newest tenant in chambers and under the watchful eye of OldRuin, he must try to keep his nose (and his wig) clean.But when SlipperySlope, an unscrupulous solicitor, offers him a quick way out of his financial difficulties, BabyBarista soon becomes embroiled in blackmail, dodgy share-dealing and the dark arts of litigation.With his ...