A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerh...

Prepare for an extraordinary adventure through one of America’s most stunning and diverse natural landscapes with the Olympic National Park Travel Guide 2024-2025 Updated Edition. This carefully curated guidebook is your essential companion for discovering the incredible beauty, rich history, and vibrant ecosystems of Olympic National Park. Whether you're an experienced explorer, a first-time visitor, or a nature lover eager to uncover the park’s hidden treasures,...

Introduce kids to the planets and solar system in this fractured fairy tale retelling of the classic The Three Little Pigs. Parents and children alike will adore this out-of-this-world story, which is set in outer space!GREEP BOINK MEEP! The three little aliens are happily settling into their new homes when the Big Bad Robot flies in to crack and smack and whack their houses down! A chase across the solar system follows in this humorous and visually stunni...

Who was Jesus as a man? What did God incarnate feel when he became one of us? Why did people so strongly love or hate him? And why do people still seek to know him today?This inspirational novel takes an imaginative journey through the Biblical narratives of Jesus’ life. By sharing in the experiences of those who knew him, we, too, can see and hear him and better understand the meaning of his coming.

Finger! Finger! is a creepy story by Margaret Ronan about a teenage girl who starts work as a maid in the house of a strange old woman. Carola has been hired to work as a servant for Miss Amanda, a bed-bound heavy woman. She's quite nervous and the cook coaches her on how to care for Miss Amanda. When Carola first meets Miss Amanda, she's a bit shocked by her appearance.

Lennie's great-grandfather played for the Cheetahs. So did his grandfather. So did his dad. They're footy legends. Lennie knows he's not legend material. When Calvin Calamari, a specky player, drop-punts in from up north into the Cheetahs' under-15 footy team, Lennie sees a way out. Calvin's cool, Lennie's laid-back, the family's happy, but there's another big problem they all need to solve...

Pup Morgan is a radical surfer. His dad, Mad Dog Morgan, is a surfing legend. Pup plus school, and Dad plus his job, just don't add up to happy times. One day they break out, and it's six weeks of full-on surfing and the ultimate in surfaris. But it's just as well Pup takes his lucky board shorts for the ride. Life as a shark biscuit in the surf is only part of Pup's problems...

I’m the new kid. I am tuf. This morning I beat up a kid.It’s only the first day of school for Dexter, but he’s already mad at the principal, and the secretary, and the janitor, and the kids who laugh at him. When his teacher tells the class to write a story, Dexter writes about how tough he is—and how he’s already gotten into a fight. Is any of Dexter’s story true? Why was the other boy crying before Dexter hit him? And why would the other boy sti...

Partnering with families just got easierIn his bestselling book, Engage Every Family, Dr. Steve Constantino introduced school leaders to the five simple principles of family engagement: a pathway and process designed to bring all families into the school community—including those that have traditionally been disengaged or disenfranchised. This official companion book, co-authored by Dr. Margaret Constantino, uses examples and exercises to...

Psychosis is a relatively common condition affecting about 3 in 1,000 Australians at any time. Psychosis generally occurs as part of other mental health conditions such as bipolar disorder or schizophrenia. Psychosis may also occur in association with other medical conditions such as Parkinson’s disease, Alzheimer’s, or postnatal depression. People may have a single episode of psychosis, several episodes with complete recovery, or recurring episodes throughout their lives. Psychosis is a s...

A 2017 Choice Outstanding Academic TitleThe mythic American West, with its perilous frontiers, big skies, and vast resources, is frequently perceived as unchanging and timeless. The work of many western-based historical archaeologists over the past decade, however, has revealed narratives that often sharply challenge that timelessness. Historical Archaeology Through a Western Lens reveals an archaeological past that is distinct to the region—but not in ways that popular im...

Most scholarship on corporate governance in the last two decades has focused on the relationships between shareholders and managers or directors. Neglected in this vast literature is the role of employees in corporate governance. Yet ""human capital,"" embodied in the employees, is rapidly becoming the most important source of value for corporations, and outside the United States, employees often have a significant formal role in corporate governance. This volume turns the spotlight on the...