Set up a cross-promotion deal with another web business. Allow them to sell your product as a back- product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.

Social work with vulnerable adults is becoming increasingly centred on a key piece of legislation: the Mental Capacity Act. The Act provides a framework for protecting the vulnerable while allowing those who may lack capacity to have certain safeguards enshrined in law.This book will help support students to learn two things: first, how the Mental Capacity Act operates and what its key principles are when applied to safeguarding adults; and second, what are the compassionate skills...

The growing older people population and their increasing needs for care is now presenting significant difficulties to both national government and local authorities because of constriction of formal caregivers and family units. Inevitably a change of this magnitude within the complex system in which older people services operate everywhere attracts a range of responses from the very enthusiastic to the very dismissive and hostile response. Thus, family directed support care system would pr...

Poverty, domestic violence, marginalisation, drug and alcohol dependence are just some of the issues faced by many Australian families. Now in its second edition, Working with Vulnerable Families provides a comprehensive and evidence-based introduction to family-centred practice in Australia. It explores the ways in which health, education and social welfare professionals can support and protect children and their families. Fully revised and updated, with eight new chapters, the book exami...

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter ...

The number of children entering the child protection system has risen dramatically in the last three years with implications for children's services and partner agencies. This timely volume takes a critical look at the impact of the Munro Review (2011) on child protection and the Government's response. It looks at questions including how effective Local Safeguarding Children Boards are in providing the necessary scrutiny to ensure children are safe, how the early offer of help at local lev...

This book examines the nature of successful school leadership: what it is, what it looks like in practice & what are the consequences for schools & pupils.

An introduction to the diverse settings of social work, detailing the relevant policy context, methods and approaches.

The importance of interagency cooperation within children’s services has been highlighted within recent government strategy, including the Every Child Matters agenda, the development of Children’s Centres and the expansion of Extended Schools. Following tragic cases such as Victoria Climbie, the need for effective multi-disciplinary teamwork and interagency co-operation across all education and care settings remains as pressing as ever.Working Together in Children’s Services

Substance misuse and its pervasive problems is a constant challenge for social work, health and related professionals today. With heightened political and policy emphasis on all aspects of substance misuse, it is paramount that professionals remain up-to-date on current issues and their responsibilities. Based on research and evidence, this book provides a sound basis for grounded and innovative practice.Leading international contributors outline holistic and specialist approaches ...

This book is part of the highly successful Transforming Social Work Practice series and is written specifically to support students on the social work degree. Full of practical activities, case studies and opportunities for students to critically reflect and explore theory and practice.Current practice in the field was driven by the government White Paper ′Valuing People′ (2001) which declared some radical aims for services with people with learning difficulties. Now somewhat compr...

Family Support introduces and explores the state of the art in preventative social work with children and young people. Drawing on contemporary thinking and research, the book aims to make a contribution to current debates about how we can best support families in need.Underpinning the book is an analysis of how family support is changing, having moved from ‘prevention’ through to contemporary debates about ‘family support’, ‘early intervention’ and ‘early help’. The autho...