Tell Us: What are you doing? Improving how you communicate your academic research, relevance and expertise.Learn from the best. Communicate widely and well. Hear the practical tips, examples and candid comments from in-depth interviews with high-profile academics and journalists in Australian and international media. This easy-to-read guide will help researchers, tertiary students, academics and anyone else who wants to hone their skills to maximise the re...

From the clothes we wear to the cars we drive, we design our lives every minute of every day. Doing this consciously lets us create the life we desire. Successful brands know what they want, and they know how to get it. They design the future they want and create the process to reach it. At the heart of this process lies the logo. Without it, we would not recognise the brand, and we could not display our allegiance to it. The logo identifies and calls us to the brand dream. Our ancient anc...

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays...

Yorkshire 1808When 14 year old Alexandra meets Patrick, her handsome and notorious step-brother, she is confused and resentful as he shakes the foundations of everything she has ever known. Driving a wedge between Alex and her brother Simon, he tears apart the fabric of her quiet world. Yet she is intrigued by the enigmatic Patrick and finds herself increasingly drawn to him.These are the years between childhood and womanhood, during which Alex begins to realise that her gr...

The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:- Identify your values and your unique combination of skills and experience- Discover your purpose- Build a strong brand identity- ...

Drawing on the latest research, this book looks at the ways that screen culture is shaping the future and changing the way we think. Future Minds asks: are we becoming addicted to data and how do we go about starting a digital diet, urgently? You'll find thought-provoking and practical suggestions about reclaiming the space and time to think deeply.

From India's bestselling business books author, this exclusive ebook brings together two outstanding pieces by Subroto Bagchi, co-founder and presently Chairman, Mindtree, and bestselling author of business books in India.In 'The Idea of Leadership', he draws upon examples from across industries and businesses to outline the essential qualities of a true leader, while in 'Our Search for Innovation' he gives a remarkably insightful account of the nature of ...

This e-book is a quick guide on how to stay motivated and self-disciplined. It teaches you how to set goals, take action and set yourself up to succeed. It provides you with tips, tools and resources to stay inspired and motivated on your journey. This e-book will also guide you in creating your own affirmations and provides an extensive list of examples.

The worldwide bestselling phenomenon that has helped millions tap the power of the law that governs all our lives to create—intentionally and effortlessly—a joyful life.In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—*The Secret—*and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller.Fragments of a Great Secret have been found in the oral traditions, in literature, in religions, an...

LEARN TO CLEAR YOUR MIND AND THINK LIKE A WINNERWe all have so much going on. A million different projects, to-do lists longer than your arm. We all worry about things – money, deadlines.With all this buzzing around in our heads it’s often a nightmare trying to concentrate on one thing. What if someone could show you how to empty your mind of all the noise? If you could be shown how tode-clutter your mind and concentrate on one important thing? Well Jamie Smart, state...

This book is the definitive guide to Mind Mapping. Tony Buzan has changed the lives of millions with Mind Maps, his revolutionary system of note-taking that will help you excel in every area of your life. This practical full-colour book shows how this incredible thinking tool works and how you can use it to achieve your full potential.The Ultimate Book of Mind Maps will help you:• Come up with brilliant ideas• Find inspired solutions to any problem• Create more...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: