Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your b...

Containing the latest information on pathogenesis and diagnosis, Veterinary Microbiology addresses both specific, defined problems, as well as trends in host/parasite interaction. This book is a complete reference on microbial biology, diseases, diagnosis, prevention, and control. It also provides a foundation of knowledge on pathogens and how they interact with hosts. - Contains a comprehensive, up-to-date overview of bacterial and fungal agents that cause animal disease, including recent...

In this timely retrospective, leading voices from The Washington Post come together to discuss Barack Obama's historic presidency.When President Obama was elected, he was a figure of hope for many Americans. Throughout his presidency, he has become far more than a symbol of change; he has enacted countless programs and policies that have made an impact on the country. As his term comes to an end, we look back on what has defined Obama as an American leader....

When Barack Obama won the 2008 presidential election, he also won a long-running debate with his wife Michelle. Contrary to her fears, politics now seemed like a worthwhile, even noble pursuit. Together they planned a White House life that would be as normal and sane as possible.Then they moved in.In The Obamas, Jodi Kantor takes us deep inside the White House as they grapple with their new roles, change the country, raise children, maintain friendships, and figure...

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game." ―Chip & Dan Heath, authors of Switch: How to Change Things When Change is H...

In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.The silver lining is that “w...

New York Times Book Review**“A stout defense--indeed, the best I have read--of the Obama years."A New York Times Bestseller**David Axelrod has always been a believer. Whether as a young journalist investigating city corruption, a campaign consultant guiding underdog candidates against entrenched orthodoxy, or as senior adviser to the president during one of the worst crises in American history, Axelrod held fast to his faith in the ...

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint a...

**2026 Textbook and Academic Authors Association (TAA) Textbook Excellence "Texty" Award Winner****Selected for 2026 Doody's Core Titles in Microbiology**Comprehensive, clinically oriented, and practical, Medical Microbiology, Tenth Edition, remains the go-to text for foundational coverage of key interrelated concepts in medical microbiology, immunology, and infectious diseases. Clear and engaging coverage of the microbial world and its interface with our bodies and the environment provide...

Imagine if your work allowed you to use all your talents and pursue all your interests - not just the ones that pay your rent, but also the ones that float your boat. Sounds impossible right? It isn’t, as many successful men and women can now attest. ONE PERSON/MULTIPLE CAREERS: A New Model For Work/Life Success by Marci Alboher charts a new path to career satisfaction: becoming a “slash.” Be they lawyer/ministers, recruiter/innkeepers, or CEO/moms, the true winners in today’s workplace ar...

America as we know it—wealthy, powerful, assertive—is not what Obama wants. He wants a smaller America, a poorer America, an America unable to exert its will, an America happy to be one power among many, an America in decline so that other nations might rise—all in the name of global fairness. To Obama, the hated “one percent” isn’t just wealthy Americas; it is America itself. In Obama’s view, America needs to be taken down a notch. That is the startling conclusion of bestselling author Di...

A New York Times bestseller!For the first time in his own words, President-elect Donald J. Trump explains his plan to make America great again! He wants to “put America’s interests first—and that means doing what’s right for our economy, our national security, and our public safety.”Throughout the 2016 campaign, Trump conjured images of American strength and culture when small towns boomed with industry, mom and pop shops bustled, and people said, ...