Provides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwideInoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, m...

The Daily Show and Rhetoric: Arguments, Issues, and Strategies examines the popular Comedy Central program from a rhetorical perspective to uncover the ways in which Jon Stewart, the cast, and writers critique mainstream media and politicians. This volume analyzes the nature of The Daily Show, the arguments the program makes about the media and politics, the strategies that are used, and some of the particular issues about which the program makes arguments. Overall, the c...

How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others?Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communic...

In the past decade various studies have examined how political humor may influence various political attitudes and voting behavior; whether it affects learning, cognition and media literacy, how it might shape political participation; how people process different forms of political humor; and more. This book is devoted to anticipating and addressing where the field of political humor and its effects will move in the next generation of scholarship, exploring the continued evolution of the s...

The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as “job hoppers,” recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, s...

Harvard psychiatrist and executive coach Srinivasan S. Pillay illuminates the rapidly-emerging links between modern brain science and the corner office. What does neuroscience have to do with leadership? Everything. In Your Brain and Business: The Neuroscience of Great Leaders, Phillay discusses recent advances in brain science and neuroimaging and how they can dramatically improve the way leaders work with colleagues to drive successful change. As the brain is increasing...

When the first edition of Teaching with the Brain in Mind was published in 1998, it quickly became an ASCD best-seller, and it has gone on to inspire thousands of educators to apply brain research in their classroom teaching. Now, author Eric Jensen is back with a completely revised and updated edition of his classic work, featuring new research and practical strategies to enhance student comprehension and improve student achievement.In easy to understand, engaging languag...

Creating a healthy, social classroom environment.This book explains how the brain, as a social organism, learns best throughout the lifespan, from our early schooling through late life. Positioning the brain as distinctly social, Louis Cozolino helps teachers make connections to neurobiological principles, with the goal of creating classrooms that nurture healthy attachment patterns and resilient psyches.Cozolino investigates what good teachers do to stimulate minds and bra...

Over the past two decades considerable progress has been made in developing specialist psychosocial treatments for borderline personality disorder (BPD), yet the majority of people with BPD receive treatment within generalist mental health services, rather than specialist treatment centres. This is a book for general mental health professionals who treat people with borderline personality disorder (BPD). It offers practical guidance on how to help people with BPD with advice based on resea...

The time is right for recovery from serious mental disorders. Mental health professionals and state and local mental health agencies are responding to a national call for action on recovery: from the President's Commission on Mental Health, the Surgeon General, the National Alliance on Mental Illness, and the Substance Abuse and Mental Health Services Administration. But how can recovery from mental disorders become a reality? Recovery From Disability describes the principles and practices...

The psychological concept of burnout refers to long-term exhaustion from, and diminished interest in, the work we do. It’s a phenomenon that most of us have some understanding of, even if we haven’t always been affected directly. Many people start their working lives full of energy and enthusiasm, but far fewer are able to maintain that level of engagement.Burnout at Work: A Psychological Perspective provides a comprehensive overview of how the concept of burnout has been conceived...

Praise for Treatment of Depression in Adolescents and Adults"This outstanding book, written for clinicians, provides a fascinating examination of leading depression treatments supported by cutting-edge scientific evidence. The editors have assembled an impressive list of authors who expertly describe each intervention at a level of detail rarely seen in other books. Clinicians looking for guidance on how to implement evidence-based treatments for depressio...