A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that...

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays ...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World ...

Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can chan...

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World ...

Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can chan...

Now a CBS All Access series: “A riveting tale of rocketry, the occult, and boom-and-bust 1920s and 1930s Los Angeles” (Booklist).The Los Angeles Times headline screamed: ROCKET SCIENTIST KILLED IN PASADENA EXPLOSION. The man known as Jack Parsons, a maverick rocketeer who helped transform a derided sci-fi plotline into actuality, was at first mourned as a scientific prodigy. But reporters soon uncovered a more shocking story: Parsons had been a de...

Prohibition. Al Capone. The President Harding scandals. The revolution of manners and morals. Black Tuesday. These are only an inkling of the events and figures characterizing the wild, tumultuous era that was the Roaring Twenties. Originally published in 1931, Only Yesterday traces the rise of post–World War I prosperity up to the Wall Street crash of 1929 against a colorful backdrop of jazz, flappers, speakeasies, the first radio, and the scandalous rise of skirt hemlines. In th...

In The Crowd: A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change—often to a destructive end—when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not...

From Kirk Douglas, Hollywood royalty and bestselling author of The Ragman’s Son and My Stroke of Luck, comes the candid story of the making of Spartacus, the blockbuster film that broke the blacklistOne of the world’s most iconic movie stars, Kirk Douglas has distinguished himself as a producer, philanthropist, and author of ten works of fiction and memoir. Now, more than fifty years after the release of his enduring epic Spartacus

James Gleick's groundbreaking bestseller introduces to a whole new audience the story of one of the most significant waves of scientific knowledge in our time. By focusing on the key figures whose genius converged to chart an innovative direction for science, Gleick makes the story of chaos theory not only fascinating but also accessible, and opens our eyes to a surprising new view of the universe.

The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our handsThe math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we...