Your attention, please!The fight for your attention is the biggest business in the world. It is also the most important. And it’s all about to change.The attention economy moves markets. It shapes what we buy, who we date, and what we believe. The world’s biggest companies are locked in a trillion-dollar AI arms race to control it. And in the process they’ve built a system that undervalues the very thing that matters most: your attention and everything it makes possible.