How to get someone, somewhere, to do something.The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.Here’s how you can do it. And do it better.

Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting character, from heroes and villains, to droids and...

Experience Star Wars: A New Hope from a whole new point of view.On May 25, 1977, the world was introduced to Han Solo, Luke Skywalker, Princess Leia, C-3PO, R2-D2, Chewbacca, Obi-Wan Kenobi, Darth Vader, and a galaxy full of possibilities. In honor of the fortieth anniversary*,* more than forty contributors lend their vision to this retelling of Star Wars. Each of the forty short stories reimagines a moment from the original film, but through the ...

Celebrate the lasting impact of Return of the Jedi with this exciting reimagining of the timeless Star Wars film featuring new perspectives from forty contributors.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of its fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a ...

Brought to you by Penguin.On May 25, 1983, Star Wars cemented its legacy as the greatest movie franchise of all time with the release of Return of the Jedi. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from Return of the Jedi through the eyes of a supporting character, from heroes and villains, to droids and creatures. From a Certain Point of View features contributions by bestselling authors...

Brought to you by Penguin.Celebrate the legacy of The Empire Strikes Back with this exciting reimagining of the timeless film featuring new perspectives from forty acclaimed authors.On May 21, 1980, Star Wars became a true saga with the release of The Empire Strikes Back. In honor of the fortieth anniversary, forty storytellers re-create an iconic scene from The Empire Strikes Back through the eyes of a supporting...

Collected for the first time, the New York stories of John O'Hara, "among the greatest short story writers in English, or in any other language" (Brendan Gill, Here at The New Yorker)Collected for the first time, here are the New York stories of one of the twentieth century’s definitive chroniclers of the city—the speakeasies and highballs, social climbers and cinema stars, mistresses and powerbrokers, unsparingly observed by a popular American master of r...

A full-cast performance of Chekhov’s masterpiece starring Jennifer Westfeldt, Tessa Thompson, Sarah Zimmerman and Jon Hamm.Meet Olga, Masha, and Irina, warm and cultured young sisters who were reared in the exciting hubbub of Moscow, but have been living in the dull, gossipy backwaters of Russia for far too long. With their father’s passing, and the ordinary grip of day-to-day life slowly suffocating them, the urge to return to the city with its rich and exciting life rises to a fe...

In 1852, young Walt Whitman—a down-on-his-luck housebuilder in Brooklyn—was hard at work writing two books. One would become one of the most famous volumes of poetry in American history, a free-verse revelation beloved the world over, Leaves of Grass. The other, a novel, would be published under a pseudonym and serialized in a newspaper. A short, rollicking story of orphanhood, avarice, and adventure in New York City, Life and Adventures of Jack Engle appeared to little f...