Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed disci...

Hondo the dog has a fun day at the beach while Fabian the cat stays home."Wake up, Hondo. Time to go!"Hondo will have an adventure.Fabian will stay home.A dog named Hondo and his friend Fred are going to the beach for a day of excitement. Fabian the cat is left behind at home to play with the baby. Who will cause more trouble? And who will have more fun?

Little-known facts are highlighted in this fun story about this historical figure, by Newbery Honor-winning author Jean Fritz.Everyone knows that John Hancock was one of the first signers of the Declaration of Independence. But not many know that he signed his name so large to show how mad he was about how the colonists had been treated.

"History buffs or not, all [audiences] will come away better informed about this honored 2'×21/2' sheet of parchment."—Publishers Weekly, starred review""Everyone would agree the one and only Declaration of Independence deservesthe best. After all, it's at the heart of our country. But since it was signed in 1776, the Declaration has had as many ups and downs as the United States itself. It has been rolled up, copied, hidden away and traveled by horseback, sailing vessel, mail truc...

The New York Times bestselling examination of the worldwide movement for social and environmental changePaul Hawken has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person dot.causes, these groups collectively comprise the largest movement on earth, a movement that has no name, leader, or location and that has gone largely ignored by politici...

The Networked Nonprofit Connecting with Social Media to Drive ChangeThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creati...

The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause.Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun.Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, whil...

"By far the best book on corporate and institutional governance." —Nicholas Katzenbach, former attorney general of the United StatesIn his new foreword to The Board Book, former Mellon Foundation and Princeton University president William G. Bowen brings his immense experience to bear on the most pressing questions facing boards of directors and trustees today: seeking collaborative relationships and placing a renewed emphasis on sustainable initiatives. The strategies Bow...

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, LouisianaPart of the AFP/Wiley Fund ...

Strategies for long-term social impactThis important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunityExamines the current c...

From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to s...

THE HANDBOOK OF NONPROFIT GOVERNANCEFrom BoardSource comes The Handbook of Nonprofit Governance. This comprehensive resource explores the overarching question of governance within nonprofit organizations and addresses the roles, structures, and practices of an effective nonprofit.The Handbook of Nonprofit Governance covers the topics that are of most importance to those charged with creating and sustaining effective leadership, including b...