If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neurosc...

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.In THE POWER OF US, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychol...