Showing results for "indrajit ghosal"
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Contemporary Strategic Business Transformation
AI Frontiers
2026
EN
Accessible
In the swiftly transforming environment of the 21st century, businesses and organizations encounter unparalleled challenges and prospects. At the vanguard of this transformation is artificial intelligence (AI), which has emerged as a pivotal catalyst for innovation across various sectors. By optimizing operational efficiencies, enhancing customer engagement, and facilitating data-informed decision-making, AI is fundamentally altering the operational frameworks of enterprises. Nevertheless,...
2024
EN
Expanding operations through agile principles and sustainable practices is important for businesses aiming to thrive in today's market landscape. Agile principles, characterized by flexibility, repetitive progress, and customer-centered approaches, empower organizations to respond swiftly to changing demands and opportunities. When combined with sustainable practices, these principles enhance operational efficiency while promoting environmental responsibility and social equity. This enable...
2026
EN
AI-Driven Computational Engineering for Sustainable Development explores the convergence of Artificial Intelligence (AI), Natural Language Processing (NLP), and computational engineering in shaping the transition toward Industry 5.0. The book focuses on human-centric, sustainable, and data-driven approaches that enhance collaboration between humans and machines while improving productivity and environmental outcomes.It begins by outlining the evolution from Industry 4.0 to Industry 5.0, fo...
2026
EN
AI-Driven Computational Engineering for Sustainable Development explores the convergence of Artificial Intelligence (AI), Natural Language Processing (NLP), and computational engineering in shaping the transition toward Industry 5.0. The book focuses on human-centric, sustainable, and data-driven approaches that enhance collaboration between humans and machines while improving productivity and environmental outcomes.It begins by outlining the evolution from Industry 4.0 to Industry ...
2024
EN
Accessible
This new volume is an essential source of research on how to speed up business growth through technological innovation and knowledge generation. The varied topics under the umbrella of sustainable innovation in business include bitcoin as a global currency, using smart technology in small and medium enterprises, managing disinformation through big data, metrics of cloud computing platforms, wearable technology, social media marketing as a tool in consumer decision-making, and more. The cha...
2026
EN
Accessible
This book presents a timely and in-depth exploration of how modern organizations must evolve to meet the challenges of a rapidly changing world. Anchored in four foundational pillars—innovation, resilience, agility, and flexibility—this book offers a scholarly yet practical framework that speaks to leaders, practitioners, academics, and scholars across disciplines and geographies.The opening sections establish the urgency for organizations to fundamentally rethink their operations ...
2025
EN
Accessible
The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book...






