Creativity in Business The basic guide for generating and selecting ideas Many people see creativity & innovation as the driving force for change, growth and prosperity for society, education and business. This book will help you to to understand the basics of creativity and how you can come up with many ideas and how to select the right ones for your situation. What you will learn In this book we outline the 4 step creativity process: - asking the right questions - generate many ideas - s...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these to...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world,...

A ground-breaking book on the transformative power of impact investingThis is the first book to chart the catalytic path of this new industry, explaining how it is and can be a positive disruptive force. It shows how impact investing is a transformational vehicle for delivering "blended value" throughout the investment spectrum, giving a single name to a set of activities previously siloed in enclaves, revealing how they are linked within what is becoming a new fie...

A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for an...

The role of industry in low income countries is important. Industry is good for growth, job creation, and poverty reduction. All of these factors depend on the size and the rate of growth of industry. Africa doesn’t have enough industry to reach the Sustainable Development Goals for growth, job creation, and poverty reduction. Africa’s share of global manufacturing has fallen from about three percent in 1970 to less than two percent in 2010. Why is there so little industry in Africa?

Plan your way to business successThis book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the 9 key steps you must follow when creating any business plan and what each step involves• Use your business plan to guide your new business or products, predict turnover and anticipate futur...

The five central Asian States of Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan stand at the crossroads of world civilization. Influenced by South Asia, Iran, China and Russia, this region which has recently burst onto the world stage once again, guards a distinct identity. This collection by established experts on the area covers the dramatic Soviet interventions of the early twentieth century, and details the role of ethnicity and the contribution made by Islamic impulses in the pro...

Sales Training Executive and Consultant Sanford Ashley discusses how to sell to the millennial buyer. Today's marketplace buyer needs to be reached differently. Sanford shows you how in in short,practical ways.

From the beginning the new America become an inspiration and attraction for all emigrants from the Old World. To become a millionaire was everyone’s dream—the American dream. A new concept of the American millionaire has developed, where everyone can become a millionaire in the USA in a traditional way “from rags to riches” i.e., through thrift, creativity, innovation, entrepreneurship, hard work, frugality, self-sacrifice, dignity, and honor. Millionaires created national wealth, new indu...

This book gathers Polish and foreign scholars to consider diverse aspects of Transatlantic Trade and Investment Partnership (TTIP). It examines key general areas such as the improvement of the position of the negotiating parties in the world economy, in politics and in international organisations. The contributors analyze possible acceleration of non-discriminatory liberalisation negotiations, creation of new international standards or reducing regulatory differences, such as «Investor-sta...