A revealing guide to how dictators manipulate the massesIf you've ever wondered how dictators manipulate with words, why certain political speeches that changed history can send a chill down your spine, or how the psychology of mass persuasion really works, this book takes you inside the machinery.The Language of Evil is a gripping work of narrative nonfiction about evil leaders and the dark art of rhetoric — how carefully crafted phrases can move ...

How to Apologise for Killing a Cat is an illustrated, modern guide to rhetoric, persuasive language and critical thinking. It's for anyone who wants to understand how words shape decisions in politics, business and everyday life — and for anyone who wants to become a clearer, more confident communicator.Guy Doza takes the "dark art" of persuasion (from Aristotle and Cicero to today's media and social platforms) and explains it in plain English with humour, sharp examples a...