As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an enviro...

Think you’re rational? Think again...‘Want to get smarter quickly? Read this book.’ David Eagleman, author of The Brain: The Story of YouHow many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you’re so in love with your new smartphone? The truth is: you’re probably wrong. You are not so smart.In this international bestseller, award-winning journalist David McRaney examine...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research from around the wor...

The author of Generation Me explores the spread of narcissism in today’s culture and its catastrophic effects at every level of society.Narcissism—an inflated view of the self—is everywhere.Public figures say it’s what makes them stray from their wives. Teenagers and young adults hone it on social media, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people depressed, lonely, and buried under piles of debt....

The co-author of the internationally bestselling The Rebel Sell brings us "slow politics": promoting slow thought, slow deliberation and slow debate.Over the last twenty years, the political systems of the western world have become increasingly divided--not between right and left but between crazy and non-crazy. Whats more, the crazies seem to be gaining the upper hand. Rational thought cannot prevail in the current social and media environment, where ele...

In the follow-up to the international bestseller You Are Not So Smart, McRaney helps us to overcome our quirks and think more effectively. Informed by the latest studies in psychology, You Can Beat Your Brain is a pocket-sized primer packed with wry humour and astonishing facts. You’ll discover why tall people earn more money, why a rickety bridge is a good place for a first date, and how to avoid irrational beliefs and self-delusion.

A surprising and entertaining explanation of how the words we use (even the ones we don't notice) reveal our personalities, emotions, and identities.We spend our lives communicating. In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we...

Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected-and unplanned-ways, but also how we create personality in the f...

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowe...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of HabitIf you’re like most people, you thin...

For Reasoning Aficionados From All Walks of Life! This guidebook addresses one of the most critical yet seldom taught skills. Reasoning skills help us make sense of the world, including how to better make decisions, tackle opportunities, evaluate claims, and solve problems. Interwoven within the book’s five sections – Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic – reader’s will discover 50 reasoning tips that summarize the c...

A no-holds-barred assault on outdated teaching methods—with dramatic and practical proposals on how education can be made relevant to today's world.Praise for Teaching As a Subversive Activity“A healthy dose of Postman and Weingartner is a good thing: if they make even a dent in the pious . . . American classroom, the book will be worthwhile.”—New York Times Book Review“Teaching and knowledge are subversive in that...