Seminar paper from the year 2001 in the subject Communications - Movies and Television, grade: 1 (A), University of Leeds (Communication and Cultural Studies department), language: English, abstract: At the beginning of the new century, with the ever greater interconnectedness of people through communication technology and the shift from material resources to information as indicator of the wealth of a nation, the common cultural policy debate about the control and financing of broadcastin...

Essay from the year 2003 in the subject Cultural Studies - European Studies, grade: 86, University of Leeds (Trinity & All Saints College), course: National and Global Culture, language: English, abstract: For at least the last two-and-a-half decades, critical theory in the humanities and social sciences has been concerned, amongst other things, with exploring the myths and fictions of nationalist thought. Instead of the coherence of ′imagined communities′, or even the unity of the individ...

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 81/100, University of Leeds (Trinity and All Saints College), course: Advanced Cultural Analysis, language: English, abstract: By a general sense, ′globalisation′ has been referred to the emergence of a ′global cultural system′. It suggests that ′global culture′ is brought about by a variety of social and cultural developments such as the existence of a world satellite information system, the emergenc...

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company unde...

Examination Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of Leeds (Trinity and All Saints College), course: Adnaced Marketing, language: English, abstract: At the heart of the traditional approach to business strategy lies the assumption that by applying a set of analytical tools, executives can predict the future of any business accurately enough to allow them to choose a clear strategic direction. However, wha...

Essay from the year 2001 in the subject Cultural Studies - Basics and Definitions, grade: 1 (A), University of Leeds (Department for Communication and Cultural Studies), course: Communication & Cultural Studies, language: English, abstract: After, what has been a `very long, uneven and complicated process and is currently called globalisation′, world capitalism and the underlying system of sovereign states have become `the first historical system to include the entire globe within its geog...

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 1 (A), University of Leeds (Culural Studies department), course: Media Theory, language: English, abstract: In many parts of our world today people dream a dream of magic and illusion, prosperity and happiness, which is essentially an American dream, exported by the wizards of branding, by companies like McDonald′s, Nike, Coca-Cola and especially The Walt Disney Company (WDC). Known for being `the invento...

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid t...

Seminar paper from the year 2003 in the subject Leadership and Human Resources - Miscellaneous, grade: 80 - very good, University of Leeds (Leeds Business School), course: Interpersonal Communications, language: English, abstract: As the world is more and more becoming a ‘global village’, meaning that goods, people and ideas move more easily and frequently between places, it has become of great importance for successful businesses in the international arena to employ a range of staff that ...

Seminar paper from the year 2002 in the subject Cultural Studies - European Studies, grade: 1 (A), University of Leeds (Cultural Studies department), course: Carnival, language: English, abstract: Carnival, as an ideal type identified by Cohen, ′is a season of festive popular events that are characterized by revelry, playfulness, and overindulgence in eating, drinking and sex, culminating in one or two days of massive street processions by masqued individuals and groups, playing or dancing...

Research Paper (undergraduate) from the year 2003 in the subject Communications - Media and Politics, Politic Communications, grade: 84, University of Leeds (Communication and Cultural Studies), course: Advanced Cultural Production and Policy, language: English, abstract: The early internet, whose invention some authors compare to the revolution the exploitation of the power of steam brought about, was developed in the US in an university and military context and mainly financed by ARPA, t...

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 80, University of Leeds (Trinity & All Saints College), course: Cultural Analysis, language: English, abstract: At the beginning of the new century the perception that we are living at a time of deep change, in practise as well as in thought, is widespread. In recent years the social and human sciences proclaimed that we are entering a time of ′endism′, a period of post-capitalism, post-industrialism,...