Most people think being a budtender is just a job.They're wrong.This book shows you how to break into the cannabis industry—and turn a budtender role into a real career with upward mobility, income growth, and long-term opportunity.Written by cannabis operator and advisor Eric Dena—who has built, operated, and sold over 300 cannabis businesses—this is not a typical budtender guide.This is an operator-level blueprint for getti...

Inside this book, you'll learn:How to evaluate a dispensary beyond revenue and surface-level numbersWhat to look for in financials, inventory, and compliance (and what most buyers miss)How to identify operational risk before it becomes your problemThe difference between a "good deal" and a deal that will cost you moneyHow to structure offers, LOIs, and negotiations to protect yourselfWhat happens during diligence—and how to av...

Most dispensary owners spend years building something valuable — then lose a significant portion of that value in the final 90 days because they never learned how to sell.The Dispensary Exit Playbook is the definitive guide to preparing, positioning, and selling a cannabis dispensary for maximum value. Written by Eric Dena — a cannabis industry veteran with over 15 years of experience and more than 300 dispensary and cultivation facility transactions — this book pulls back the curt...

This audiobook is narrated by a digital voice.Most people think being a budtender is just a job.They're wrong.This book shows you how to break into the cannabis industry—and turn a budtender role into a real career with upward mobility, income growth, and long-term opportunity.Written by cannabis operator and advisor Eric Dena.This is an operator-level blueprint for getting in, standing out, and moving up.Ins...