This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an in...

This book discusses the quintessential aspects of George Santayana’s wide and comprehensive philosophy. Its critical and comparative discussions centre round the problems of Epistemology, Metaphysics, Aesthetics, Ethics and Religion. This makes it all the more interesting.What is noteworthy about this book is that it shows how naturalism serves as a basis of the idealistic philosophy of George Santayana. Moreover, the illustrious part of this treatise is that essence, as discovered ...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines,...

This book describes the development of an integrated approach for generating the path and gait of realistic hexapod robotic systems. It discusses in detail locomation with straight-ahead, crab and turning motion capabilities in varying terrains, like sloping surfaces, staircases, and various user-defined rough terrains. It also presents computer simulations and validation using Virtual Prototyping (VP) tools and real-world experiments.The book also explores improving solutions by a...

This volume covers the floods of the major rivers of the Ganga-Brahmaputra-Meghna (GBM) Delta, and storm surge related coastal floods in these regions. The book is dedicated to addressing floods from an integrated physical-social perspective to provide students and researchers with a holistic understanding of floods in terms of both human and geomorphological aspects. The systematic coverage of all the major rivers and coastal areas in the GBM delta and surrounding regions will foster a cl...

Is your business ready for the future?Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking ...

You don't care who can access your data because you have nothing to hide. But what if corporations were using that data to control your decisions?As millions of consumers carry on unaware, powerful corporations race to collect more and more data about our behaviors, needs, and desires. This massive trove of data represents one of the most valuable assets on the planet.In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what th...

The Right Phrase for the Right Situation--Every TimeYou've taken the GMAT, your transcript is in order, and you're ready to apply to business schools. Your personal statement and the interview are your major opportunity to distinguish yourself from the pack and demonstrate your full potential. Perfect Phrases for Business School Acceptance gives you the phrases, statements, and approaches that will help you write a compelling essay, succeed at the intervie...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects...

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality...

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by ...