Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.“Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddyYou can fake authenticity. B...

John Hall Wheelock is an American poet who during his student years at Harvard University was editor-in-chief of The Harvard Monthly, and began to publish his first poems. He later worked for publisher Charles Sribner and Sons finally becoming senior editor. He received many awards for his poetry including the Golden Rose in 1936 for the most distinguished contribution to American poetry of that year. The poems in The Black Panther reveal a deep spirituality but also a strong humanistic re...

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants presen...