Global James Bond: (Re) Imagining and Transplanting a Popular Culture Icon focuses on the ambivalent yet fascinating interplay between the global and the local in the longest running film franchise in history. It explores how James Bond established itself as a global standard for action-spy film making and even as a minor global cinema (i.e. imagining), and hot the franchise subsequently inspired a series of genre bending, blending, and breaking in local visual and some literary c...