From the time of birth, our character and personality are influenced and altered by the people we live with, those we meet as friends and those with whom we make permanent attachments. Life is a series of events which accumulate into a collection of experiences. These experiences combine to influence our personality. We are formed by what happens to us and what we cause to happen to others. When we leave this existence we are quite a bit different from when we came in. What we were when we...

This book functions as a practical guide to support teachers and higher education institutions in the construction of their courses and programmes in light of the Anthropocene. It is divided into two complementary parts. The first part lays the theoretical foundations of what is a transition pedagogy and provides a pedagogical framework. It offers practical tools and didactic levers to be used by teachers and institutions to build a truly transformative pedagogy for students, with referenc...

Nutrigenomics is the rapidly developing field of science that studies nutrient-gene interaction. This field has broad implications for understanding the interaction of human genomics and nutrition, but can also have very specific implications for individual dietary recommendations in light of personal genetics. Predicted applications for nutrigenomics include genomics-based dietary guidelines and personalized nutrition based on individual genetic tests. These developments have sweeping eth...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Imm...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing

The beloved, highly respected, and automatically obeyed Palamaran Emperor John Cardillion III suddenly has died without naming a successor. He has four very powerful sons, An Arch Cleric, a Fighter, a Wizard and a Merchant Prince (aka thief), who are eager to slay each other and claim their father’s Ruby Throne. Earl Thomas Medford, the former Emperor’s best friend and Commander of the Imperial Guard, has to decide which royal brother to support for the throne and marry his deliciously gor...

The book begins with real world cases of botnet attacks to underscore the need for action. Next the book will explain botnet fundamentals using real world examples. These chapters will cover what they are, how they operate, and the environment and technology that makes them possible. The following chapters will analyze botnets for opportunities to detect, track, and remove them. Then the book will describe intelligence gathering efforts and results obtained to date. Public domain tools lik...

Heritage is a social construction rooted in modern and contemporary societies. It is commonly a positive assessment of many elements of the physical and human environment (e.g. ecosystems and landscapes, monuments, customs, gender norms, religious practices, gastronomy, and livelihoods). Heritage and tourism are strongly related to each other in that heritage gives rise to tourist attractions and activities, and tourism enhances the designation of heritage sites. Non-human animals (hereaft...

Humans and animals have developed multiple and complex interactions in the fields of tourism, leisure, and development. However, much of the existing research on how humans and animals interact in these fields has emerged from within the context of developed countries. As a result, little has been documented about human-animal interactions in the socioeconomic, cultural, and environmental contexts of countries in the Global South. Specifically, the diversity and complexity of interspecies ...

This open access book comes at an opportune time, with ‘land take’ high on the EU policy agenda. It shows how over one million hectares in Europe became urbanized between 2000 and 2018, over eight times that which changed back to agriculture or nature. This book seeks to explain this development and offer suggestions on how to control it, drawing on the ESPON Sustainable Urbanization and land-use Practices in European Regions (SUPER) project. It presents up-to-date analyses on urbanization...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

Branding.Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories ...