When North Korea mounted its audacious surprise invasion of South Korea in June 1950, the world was stunned. Within 3 days, the Soviet backed North Koreans had captured the South Korean capital of Seoul and threatened to soon take over the entire country. Facing imminent defeat, the South Koreans and their American allies put out the call for urgent reinforcements. Among the first to answer were the men of the 27th British Commonwealth Brigade.Comprising units from five countries -...

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn't true at all.Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn't tell us what will work now.Valuegraphics change everything.

In The Values Map: Discover What Drives You and How to Move Others, David Allison reveals that shared human values―not age, gender, or geography―are the most powerful predictors of behavior. Drawing from nearly one million surveys across 180 countries, this book provides a proven framework for understanding what truly drives you and the people around you.Through vivid storytelling, Allison demonstrates how values drive our decisions, shape relationships, and transform orga...

When a plane crashes in New Jersey, apparently due to a computer virus, the NTSB asks Rick Masterson, a convicted hacker, to help find the cause. Accompanied by his former professor John Cameron and FBI Agent Emma Dupres, they follow the trail to Silicon Valley in California where they are plunged into a world of corporate espionage, avarice and murder.

Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the many ways that museums around the world have begun to listen more attentively to their audience, the book highlights the importance of listening to community and discusses the idea of relationship-building as an entry point to relevancy.Drawing on interviews and discussions wi...

In March 1944, Japan launched its audacious overland invasion of India from Burma. Taken by surprise, the British rear areas lay exposed and undefended except for the previously untested 50 Indian Parachute Brigade training in the jungle around Manipur. After a series of brutal encounter battles, the Paratroopers consolidated on the isolated Naga village of Sangshak high in the Manipur hills. Holding out against an aggressive and determined enemy, the Brigade fought off wave after wave of ...

The book follows a proven training outline, including real-life examples and exercises, to teach healthcare professionals and students how to lead effective and successful Root Cause Analysis (RCA) to eliminate patient harm.This book discusses the need for RCA in the healthcare sector, providing practical advice for its facilitation. It addresses when to use RCA, how to create effective RCA action plans, and how to prevent common RCA failures. An RCA training curriculum is also inc...

The impetus for the first edition was violent actions---the white supremacist rally in Charlottesville, Virginia in 2017, which was touched off by discussions about removing a statue to Robert E. Lee, and resulted in the death of Heather Heyer. Since the publication of the first edition, both history and democracy are being threatened in ways that we were only seeing small glimpses of in 2018. Today, attempts to elevate new or more complex history has been met with vilification. States acr...

What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future....

Currently, there are a limited amount of guidelines to help clinicians manage patients with obesity and comorbid mental disorders. This expertly written source fills the gap in the literature by providing a clear overview of obesity and its relationship to mental illness while reviewing the most recent methods to manage and control the condition wi

Considered highly exotic tools as recently as the late 1990s, microarrays are now ubiquitous in biological research. Traditional statistical approaches to design and analysis were not developed to handle the high-dimensional, small sample problems posed by microarrays. In just a few short years the number of statistical papers providing approaches

The thrilling conclusion to Seasons of the Sword!Can one girl survive?An easy mission promises to be Risuko’s lastKano Murasaki (called Risuko), Emi, and Toumi are accompanying a spoiled young noblewoman to her wedding. What should be a simple assignment—get the bride to the wedding, make sure she’s properly dressed—is anything but.Because someone wants the lady dead.And because Risuko and her frien...