Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...

A unique literary and artistic guidebook to one of the world’s most amazing drives—California State Highway 1, a narrow strip of roadway etched between cliffs and the ocean that leads travelers through the state’s beautiful natural attractions. Lavishly illustrated with original watercolors that depict the glories of the California coast, this book takes an appealingly idiosyncratic perspective as the authors record their explorations off the beaten path, their serendipitous discoveries, a...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating th...