Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.Complete with case studies to illust...

“Radio is free,” my mother said. “Why would anyone pay for this?”I asked her whether she paid for bottled water.In 1998, Dan Murphy walked away from a VP title at Sony, fifteen years of relationships, and one of the most respected brands in the world — to join fourteen people in a rented basement office with bright orange walls, an $80 million FCC license, and roughly twelve months of money left. The plan was to build a radio network in space and convince a country that had...

Hannah is a daredevil at heart who dreams of setting world records. More than anything, she wants to become the fastest person alive. Will she achieve her goals and dreams? Especially appealing to reluctant readers, this short, 32-page hi-lo book features full-color illustrations and a fast-paced story to capture the attention of kids who enjoy fast-paced action and adventure stories.

Arachnid is a collection of emotive free verse poetry that touches on aspects of mental health and human experience, as well as politics and trauma, while also implementing a range of imagery relating to nature and horror.The title and theme of the book depicts our everyday fears, from something as common as spiders to the trepidations plaguing us as a society. Whether it's our own mental ill health, grief, trauma, hope, love, or the situations and environments we find our...

'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real BusinessThis revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consultin...

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the ...

#1 NEW YORK TIMES BESTSELLER * 5 MILLION COPIES SOLD“Significant...The book is both instructive and surprisingly moving.” —The New York TimesRay Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to...

What do you want to be when you grow up? It’s a familiar question we’re all asked as kids. While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don’t.Having a lot of different interests, projects and curiosities doesn’t make you a "jack-of-all-trades, master of none." Your endless curiosity doesn’t mean you are broken or flaky. What you are is a multipotentia...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring the...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that soci...