If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wa...

Product and service sensations like the iPod, Starbucks, or FedEx were seemingly successful overnight. But, it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most.A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders...

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinki...

Brought to you by Penguin.SUSAN CAIN'S NEW BOOK, BITTERSWEET, IS AVAILABLE TO PRE-ORDER NOWQuiet**, the Sunday Times and New York Times Bestseller by Susan Cain, will permanently change how we see introverts - and how you see yourself.**Our lives are driven by a fact most of us can't name and don't understand: whether we're an introvert or an extrovert. This defines who our friend...

Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The...

#1 NEW YORK TIMES BESTSELLER • A tremendously entertaining legal thriller, filled with the kind of courtroom strategies, theatrics, and suspense that have won John Grisham acclaim as “an absolute master” (The Washington Post).After leaving a fast-track legal career and going on a serious bender, David Zinc is sober, unemployed, and desperate enough to take a job at Finley & Figg, a self-described “boutique law firm” that is anything but.Os...

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.Bill Gates named Shoe Dog one of his five favorite books of the year and ...

What if the best morning of your life suddenly turned into your worst nightmare? Sam Case is about to find out. Saving Rachel is the story of what happens when killers force a man to choose between his wife and his mistress...and the one he rejects must die. "If Dean Koontz collaborated with Alfred Hitchcock at the circus, this would be their brain child." –Vintage DM Book Reviews

Chip told us not to go out. Said, don't you boys tempt the devil. But it been one brawl of a night, I tell you. The aftermath of the fall of Paris, 1940. Hieronymous Falk, a rising star on the cabaret scene, was arrested in a cafe and never heard from again. He was twenty years old. He was a German citizen. And he was black. Fifty years later, Sid, Hiero's bandmate and the only witness that day, is going back to Berlin. Persuaded by his old friend Chip, Sid discovers there's more to the jo...

THE #1 NEW YORK TIMES BESTSELLER AND MODERN CLASSIC FROM MASTER STORYTELLER STEPHEN KINGA NEW YORK TIMES BOOK REVIEW TOP TEN BOOK OF THE YEARNAMED ONE OF THE 50 BEST THRILLER BOOKS OF THE 21ST CENTURY BY THE NEW YORK TIMESWINNER OF THE LOS ANGELES TIMES BOOK PRIZEOn November 22, 1963, three shots rang out in Dallas, President Kennedy died, and the wo...

The Wealthy Barber Returns is a very unusual financial-planning book. It's humorous. It's insightful. It's fast-paced. Dave Chilton's unique writing style takes the intimidation out of the normally very dry subject of financial planning. Focusing on not only what to do, but also what not to do, Dave mixes wit and wisdom to help readers learn the keys to financial success.