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2014
EN
In common attempts to standardize what and how teaching is conducted, we often fail to recognize the tremendous amount of innovation that educators bring to solving an array of challenges in today’s classrooms. This volume highlights compelling firsthand counter-narratives from educators engaged in exactly this work, underscoring the fact that today’s teachers have to design the classroom experience in ever-changing contexts in order to be successful. Educators have to fluidly adapt to con...
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Reclaiming Conversation
The Power of Talk in a Digital Age
2015
EN
Accessible
**“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern RomanceRenowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity**—and why reclaiming face-to-face conversation can help us regain lo...
21st Century Skills
Learning for Life in Our Times
2009
EN
This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignett...
Now You See It
How Technology and Brain Science Will Transform Schools and Business for the 21st Century
2011
EN
Accessible
A digital innovator shows how we can thrive in the new technological age.When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.This radical experiment is at the heart of Davidson's inspirin...
Unconscious Branding
How Neuroscience Can Empower (and Inspire) Marketing
2012
EN
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here,...
The Digital Divide
Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking
2011
EN
Accessible
This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and hu...
Experiential Marketing
How to Get Customers to Sense, Feel, Think, Act, Relate
2000
EN
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory,...
Educating for Creativity
A Global Conversation
2012
EN
Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the techniques of global leaders in creativity and design thinking, including India's Riverside School, De...
Make Just One Change
Teach Students to Ask Their Own Questions
2011
EN
The authors of Make Just One Change argue that formulating one’s own questions is “the single most essential skill for learning”—and one that should be taught to all students.They also argue that it should be taught in the simplest way possible. Drawing on twenty years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and stra...
For White Folks Who Teach in the Hood... and the Rest of Y'all Too
Reality Pedagogy and Urban Education
2016
EN
**A New York Times Best Seller"Essential reading for all adults who work with black and brown young people...Filled with exceptional intellectual sophistication and necessary wisdom for the future of education."—Imani Perry, National Book Award Winner author of South To AmericaAn award-winning educator offers a much-needed antidote to traditional top-down pedagogy and promises to radically reframe the landscape of urban education for the better**Dr...
Schools That Learn (Updated and Revised)
A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares About Education
2012
EN
Accessible
"A rich, much-needed remedy for the standardized institutions that comprise too much of our school system today… ideal for teachers and parents intent on resurrecting and fostering students' inherent drive to learn…An essential resource."-Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND“Schools that Learn is a magnificent, grand book that pays equal attention to the small and the big picture - and what's more integrates them. There is no book on educatio...
Curriculum 21
Essential Education for a Changing World
2010
EN
"What year are you preparing your students for? 1973? 1995? Can you honestly say that your school's curriculum and the program you use are preparing your students for 2015 or 2020? Are you even preparing them for today?"With those provocative questions, author and educator Heidi Hayes Jacobs launches a powerful case for overhauling, updating, and injecting life into the K-12 curriculum. Sharing her expertise as a world-renowned curriculum designer and calling upon the collective wi...











