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Showing results for "bryce g hoffman"

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American Icon

Alan Mulally and the Fight to Save Ford Motor Company


2012

EN

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the leadership of charismatic CEO Alan Mulally, Ford had already put tog...

Price10,38 €

Red Teaming

Transform Your Business by Thinking Like the Enemy

2017

EN

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITIONDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at the...

Price3,99 €

Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

2017

EN

Accessible

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...

Price10,38 €

Red Teaming

How Your Business Can Conquer the Competition by Challenging Everything

Unabridged

8 hours 3 min

2017

EN

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...

Price18,00 €

Red Teaming

Transform Your Business by Thinking Like the Enemy

Unabridged

8 hours 3 min

2017

EN

In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp?Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counteri...

Price24,53 €

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The Fall of Japan

The Final Weeks of World War II in the Pacific


2015

EN

New York Times Bestseller: A "virtually faultless" account of the last weeks of WWII in the Pacific from both Japanese and American perspectives ( The New York Times Book Review).By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were b...

Price12,29 €or Free with Kobo Plus

Icons and Idiots

Straight Talk on Leadership


2013

EN

Accessible

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz i...

Price4,34 €

Taken for a Ride

How Daimler-Benz Drove Off with Chrysler

2009

EN

In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global....

Price15,89 €or Free with Kobo Plus

Car Guys vs. Bean Counters

The Battle for the Soul of American Business


2011

EN

Accessible

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto busin...

Price7,83 €

How Churchill Saved Civilization

The Epic Story of 13 Years That Almost Destroyed the Civilized World


2017

EN

How Churchill Saved Civilization resolves the lingering mysteries surrounding the causes of the Second World War, and what transpired during the war to bring its end result. It proposes answers to such questions as Why were the Allies unprepared?”, Why did France collapse so quickly?”, Why didn’t the British government accept Hitler’s peace proposals?” and Why did the Germans allow Hitler to obtain life and death control over them?”But the book’s main ...

Price19,47 €

The Spy in Hitler's Inner Circle

Hans-Thilo Schmidt and the Allied Intelligence Network that Decoded Germany's Enigma

2016

EN

This thrilling account of WWII espionage by the former French secret service chief chronicles an Allied spy's actions in the German Cipher Office.A spy for the French Secret Service during World War II, Hans-Thilo Schmidt was embedded in the nerve center of the Third Reich. From deep within Hitler's most sensitive operations, Schmidt created an intelligence network between France, Poland, and England. In The Spy in Hitler's Inner Circle, France's former se...

Old Price:12,29 €Price10,80 €or Free with Kobo Plus

2012

EN

This vivid New York Times bestseller about 1950s America from the Pulitzer Prize–winning journalist is "an engrossing sail across a pivotal decade" ( Time ).Joe McCarthy. Marilyn Monroe. The H-bomb. Ozzie and Harriet. Elvis. Civil rights. It's undeniable: The fifties were a defining decade for America, complete with sweeping cultural change and political upheaval. This decade is...

Price13,03 €or Free with Kobo Plus