Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to ge...

Cutting the Wire, a masterful collaboration between photographer Bruce Berman and poets Ray Gonzalez and Lawrence Welsh, offers us a way to look again, to really look, at the border between Mexico and the United States. Berman, who has photographed and lived in El Paso for decades, is a documentarian who uses his camera to record what’s in front of him rather than for, as he puts it, “mere self-expression.” Berman’s visual investigations of the everyday realities of the border—det...

The politics of identity and ethnicity will remain a fundamental characteristic of African modernity. For this reason, historians and anthropologists have joined political scientists in a discussion about the ways in which democracy can develop in multicultural societies. In Ethnicity and Democracy in Africa, the contributors address why ethnicity represents a political problem, how the problem manifests itself, and which institutional models offer ways of ameliorating the challen...

A front-line industry insider's look at the financial technology explosionThe FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers and investors with the answers they need to capitalize on t...

The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated!Sales compensation WORKS!Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program ideally suited for your business strategy and organizational needs? It’s a delicate balance that makes all the difference between profit and loss.More a...

All companies must grow to survive--but only one in five growth strategies succeeds.In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall?In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves...

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory...

What’s your MBA IQ? A combination of what you know and how much you’ve applied this knowledge on the job, your MBA IQ is what defines your management knowledge in today’s business climate. It’s what keeps you at the top of your profession, an expert in your specialized field with an understanding, as well, of cross-functional disciplines.Arming you with a solid foundation across the entire MBA curriculum to interact with colleagues, clients, senior management, and professo...

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will unde...

The Economics of Cloud ComputingAn Overview for Decision MakersBill WilliamsForeword by George Reese, author of Cloud Application ArchitecturesThe decision-maker’s guide to cloud computing: from making the case to managing the transitionThis concise book delivers the insight and tools you need to make intelligent decisions about cloud computing and effectively manage the transition to this new paradigm. Bill...

Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others. Readers will learn how to do the analysis for answering quest...