If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing.ABOUT THE SERIESULTIMATE books ...

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing ...

Much has been written about higher education but very little about the organisations of the state which increasingly determine its destiny. Employing the theory of educational change developed in the authors' previous work, this book analyses the contribution each part of the state structure has made to the present condition of higher education. Beginning with the political parties and parliamentary committees, it shows how there has been a steady decline in support for the traditional val...

Open this book and you will- Get people's attention- Write compelling copy- Make an impact in the media- Keep your customers coming back

The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explai...

What's in this book?Open this book and you will...- Improve communication- Foster development- Establish goals- Encourage successLearn how to be a mentor:- Understanding mentoring- The mentoring process- Successful mentoring relationships- Skills for successful mentors and mentees- Common pitfalls- The benefits of mentoring- Advice about giving advic...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, wit...

The building-block has been a familiar and much-loved presence in children's toy-boxes for centuries. In the twentieth century, however, new production techniques allowed it to evolve into a multiplicity of systems which enabled any child to be both architect and skilled builder, capable of constructing realistic and sturdy miniature buildings. This beautifully illustrated book is devoted to British building toys, from the well-known to the more niche brands. Photographs of sets, completed...

THE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.If you want to be the best, you have to have the right skillset.From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniq...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist and journa...

The ability to recruit the right people to work for you is crucial to anyone who wants to advance their career.Written by Nigel Cumberland, a leading expert on recruitment as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a brilliant team.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questi...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...