Every single day, the average person encounters thousands of brand messages. And yet, only a tiny fraction of those messages actually cause someone to stop, to feel something, and to take action. The difference between the messages that get ignored and the messages that move people is not about budget, not about reach, and not about having a better product. The difference is story.This book exists because most brand messaging fails at the most fundamental level. It fails because it...

A visual guide for beginners and amateur astronomers, offering detailed images and biographical sketches of lunar features and their namesakes. Who's Who in the Moon is aimed not only at the beginner or near-beginner, but also at the backyard astronomer who is perhaps experienced in other areas of observation but who has decided to spend more time considering the Moon as an alternative target. The book provides a visual introduction to our closest celestial neighbor, opening with an introd...

Maintaining its appealing style and presentation, the Yearbook of Astronomy 2026 contains comprehensive jargon-free monthly sky notes and an authoritative set of sky charts to enable backyard astronomers and sky gazers everywhere to plan their viewing of the year’s eclipses, comets, meteor showers and minor planets as well as detailing the phases of the Moon and visibility and locations of the planets throughout the year. To supplement all this is a variety of entertaining and informative ...

"Overall, this is a wonderful work written to be accessible to people with more than a passing interest in astronomy." — Booklist on the 2023 edition of Yearbook of Astronomy Maintaining its appealing style and presentation, the Yearbook of Astronomy 2025 contains comprehensive jargon-free monthly sky notes and an authoritative set of sky charts to enable backyard astronomers and sky gazers everywhere to plan their viewing of the year's eclipses, comets, meteor showers and minor planets as...

The "excellent resource" used by both amateur and professional astronomers for sixty years, filled with references and enlightening articles ( Booklist).Since this invaluable annual publication first appeared in 1962, stargazers and sky-watchers have enjoyed its comprehensive, jargon-free monthly sky notes and its authoritative set of sky charts that enable backyard astronomers everywhere to plan their viewing of the year's eclipses, comets, meteor showers...

The celebrated annual for sky-watchers and stargazers, including references and a variety of fascinating articles.The Yearbook of Astronomy series is known for its comprehensive jargon-free monthly sky notes and authoritative sky charts that enable backyard astronomers and sky-gazers everywhere to plan their viewing of the year's eclipses, comets, meteor showers, and minor planets, as well as detailing the phases of the moon and visibility and locations of the plan...

The YEARBOOK OF ASTRONOMY 2018 is a book no stargazer should be without.Recognized by both amateurs and professionals alike as an indispensable guide to the night sky, the Yearbook of Astronomy is one of the longest-running series of books on astronomy and the night sky and one of the only reference books to be fully revised each year. Formerly edited by Patrick Moore, this iconic publication first appeared way back in 1962 (well over half-a-century ago) and continues to be, as it was then...

This is the first book on Iraq by a British intelligence official involved in the process that led to Britain taking part in the 2003 invasion. As the former head of the UK Defence Intelligence Staff's nuclear, biological and chemical section, Brian Jones is ideally placed to pronounce upon the way in which Britain was taken to war and the way in which the intelligence reporting on Iraq's weapons of mass destruction (WMD) was manipulated to justify Saddam Hussein's removal from power. Jone...

An inspiration to amateur and professional astronomers alike, the Yearbook of Astronomy warrants a place on the bookshelf of all sky watchers and stargazers. Maintaining its appealing style and presentation, the Yearbook of Astronomy 2019 contains an authoritative set of sky charts and comprehensive jargon-free monthly sky notes to enable backyard astronomers everywhere to plan their viewing of the years eclipses, comets, meteor showers and deep sky objects.In addition, a variety of entert...

This ebook is an updated and fully revised version of the author's popular printed book - Footsteps through the City of Malaga. In Part 1 the ebook guides readers along three circular walks within the heart of the city of Malaga, linking together all the main points of interest. It lets readers focus on looking at the city rather than puzzling over street maps and wondering which routes to take. Part 2 contains interesting historical information about the city, and the individuals most clo...

The annual treasury for sky-watchers and stargazers, including references and a variety of fascinating articles.The Yearbook of Astronomy series is renowned for its comprehensive jargon-free monthly sky notes and authoritative sky charts that enable backyard astronomers and sky-gazers everywhere to plan their viewing of the year's eclipses, comets, meteor showers, and minor planets, as well as detailing the phases of the moon and visibility and locations of the plan...

Maintaining its appealing style and presentation, the Yearbook of Astronomy 2024 contains comprehensive jargon-free monthly sky notes and an authoritative set of sky charts to enable backyard astronomers and sky gazers everywhere to plan their viewing of the year's eclipses, comets, meteor showers and minor planets as well as detailing the phases of the Moon and visibility and locations of the planets throughout the year. To supplement all this is a variety of entertaining and informative ...