Named an Inc. Business Beach Read for Summer 2016!In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economyToday, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “...

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.Learn the proven, human-centered process for sparking true innovation:...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

Now revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exerci...

To have any hope of succeeding as a manager, you need to get your people all in.Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters.Bestselling authors of The Carrot Principle and The Orange Revolution, Adrian Gosti...

Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bi...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the wo...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s t...