The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a...

“A spellbinding literary thriller packed with psychological suspense and profound questions about motherhood, trauma and how death illuminates life.”—Amy Tan, bestselling author of The Joy Luck Club and Where the Past Begins“Barbara Graham is a literary alchemist. What Jonah Knew not only grabs you from the first page, it makes the mystical believable and the human predicament shine with wit, wisdom, and love.”—Tara Brach, meditat...

This haunting yet wry coming-of-age memoir set at an all-girls summer camp fast-forwards decades into the future as Barbara Graham grapples with the knowledge that the “love affair” she believed she’d shared with her female camp counselor in the 1960s fits every definition of sexual abuse. The book will appeal to anyone who has experienced a betrayal of trust or conflated love and abuse.

Previously classified studies from the former Soviet Union reveal the emergence of an herbal superstar, Rhodiola rosea.From two respected physicians comes an authoritative new book that explores the amazing healing powers of Rhodiola rosea. Compelling scientific evidence about this commonly available herbal supplement confirms its ability to help:- Melt away extra pounds- Combat fatigue- Sharpen memory and concentration...

Through detailed case material the authors show how to use counselling strategies with clients seeking careers guidance to enable them to change unhelpful patterns of thought and to move towards achievable goals. This book: * offers a series of tasks for structuring interviews and assesses materials available to careers counsellors * discusses important issues affecting their training and development within the public sector. This is a useful handbook for experienced advisers and trainees ...

New York Times Bestseller“Finally, a look at grandmothering that is decidedly unsentimental. These clear-eyed essays offer humor and insight as they take on the multigenerational lives many of us now lead.” –Cokie Roberts, author of We Are Our Mothers’ DaughtersIn this groundbreaking collection of nonfiction for women, twenty-seven smart, gutsy writers explode the clichés and tell the real stories about wh...

In today's highly competitive job market a higher degree will not necessarily lead to a career in higher education. Researchers need to know how to enhance their career prospects and how to look further into the wide range of career options open to them elsewhere.Moving On in Your Career shows researchers what is required to make a continuing career in academic research or lecturing and gives advice on taking alternative career paths. The authors draw on their expertise in ...

“A spellbinding literary thriller packed with psychological suspense and profound questions about motherhood, trauma and how death illuminates life.”—Amy Tan, bestselling author of The Joy Luck Club and Where the Past Begins“Barbara Graham is a literary alchemist. What Jonah Knew not only grabs you from the first page, it makes the mystical believable and the human predicament shine with wit, wisdom, and love.”—Tara Brach, meditat...

The personal story of a young Jewish girl trapped in Nazi Germany. Separated from her younger sister, Edith and her mother witness the farce of the Red Cross visit to Terezin, escape the gas chambers of Auschwitz, and survive the labor camps of the Russian Front. This is a story of horror and miracles, and of triumph against all odds.

From New York Times bestselling author and neuroscientist Lisa Genova comes a “heartbreaking…very human novel” (Matthew Thomas, author of We Are Not Ourselves) that does for Huntington’s disease what her debut novel Still Alice did for Alzheimer’s.Joe O’Brien is a forty-three-year-old police officer from the Irish Catholic neighborhood of Charlestown, Massachusetts. A devoted husband, proud father of four children in their twenties, and r...

This darkly funny memoir from “one of the next great stars in comedy” (Mike Birbiglia) doesn’t offer help overcoming depression—just much-needed comfort, company, and tips for life inside the fog.“No one is able to synthesize the Venn diagram of depression and hilariousness quite like Jacqueline Novak.”—Nick Kroll“While most books on depression try to help you win the war, this one is merely a cigarette in the trenches.”Wit...

THE KEY TO A BETTER BODY—in shape, energized, and youthful—is a healthy brain.With fifteen practical, easy-to-implement solutions involving nutritious foods, natural supplements and vitamins, positive-thinking habits, and, when necessary, highly targeted medications, Dr. Amen shows you how to:* Reach and maintain your ideal weight* Soothe and smooth your skin at any age* Reduce the stress that can impair your immune system* Sharpen your memory* I...